I promise you I’ll change the record soon. I think that everything useful that can be said about rate parity has been said already and it’s now time to let the competition bureaus decide its fate.
I’m only adding this post as a bookmark to look back on when everything is resolved as a reminder of just how insane this whole business got.
The attachment is a PDF of a power-point presentation given by some industry consultant (also a business graduate and surfer but certainly not a ‘dude’) at a conference last year. I found it on Google.
If there’s anything more tedious than consultants it’s power-point presentations but fortunately we don’t have to listen to this one and it’s quite fun adding your own voice-over. The presenter has also aided us by casting me as Stan from Southpark (mysteriously, he’s characterised his clients as the hapless Kenny who gets gratuitously killed at the end of every episode) along with other colourful annotations and typos.
It’s far too long – these things always are – so skip to page 33 where Wilhelm asks the now catatonic audience whether or not it’s okay to fix prices. I know we know the answer to that already but maybe Willie skipped that lesson in his degree.
If you haven’t got time to read it, here’s the spoiler: rate parity assists hotels raise GOP by 4%.
So, there you have it – if you’re anxious about your falling GOP levels you now know how to fix them. You simply flout competition law and fix prices between you. I’ve just saved you 4 years in business school plus an hour of intense boredom. I should have been a consultant.