Posts Tagged ‘price competition’

Price parity, evolution and dandruff.

For anyone on here to read anything but economic theory so dry it makes dandruff look squelchy, please be on your way. You won’t thank me. For everyone else I’ll make plain my starting point. I consider myself an evolutionary economist. To put that in perspective, I have a ‘c’ grade at economics A-level. It […]

Opaque prices – can anyone see through them?

For many years, over many beers, we Skooshers tried to work out how to market opaque hotels. It’s quite a difficult thing to translate for the consumer. Now you don’t see it, now you do. If you’re not familiar with the concept then it’s this: you can only see which hotel you’ve booked once you’ve […]