Posts Tagged ‘hotel marketing’

WTF is GOP?

Hello again, I promise you I’ll change the record soon. I think that everything useful that can be said about rate parity has been said already and it’s now time to let the competition bureaus decide its fate. I’m only adding this post as a bookmark to look back on when everything is resolved as […]

If David and Goliath had started socialising

Pete, my friend and colleague at Skoosh, always complains that I don’t start my blog posts with something of a summary of what I’m about to say. You know the old rule – say what you’re going to say, say it and then say what you said. I’ve taken that on board so in deference […]

Open Letter to Beth Alexander, Competition Law Officer, Canadian Competition Bureau

Hi Beth, I hope you’re well. At the risk of sounding pushy, I’d like to ask you to revisit the price fixing case we discussed earlier this year. At that stage you told me that you would eagerly await the outcome of the competition authorities’ investigations over this side in Europe. As you may have […]

Opaque prices – can anyone see through them?

For many years, over many beers, we Skooshers tried to work out how to market opaque hotels. It’s quite a difficult thing to translate for the consumer. Now you don’t see it, now you do. If you’re not familiar with the concept then it’s this: you can only see which hotel you’ve booked once you’ve […]

Open Letter to Kees Koolen, CEO at Booking.com

Hi Kees, Both personally, and even as a direct competitor, I was always a fan of Booking.com. Yours was one of the better hotel booking sites I always thought, with some innovative features. However, my rosy picture fast disappeared last winter when Skoosh started being pursued by your business partners insisting that we raise our […]

Zen and the Art of Managing your Distributors

F.A.O. Max Starkov, author of ‘How terrorists infiltrated the travel industry’ and other fiction. Max, whilst I’d be the first to agree with you that O.T.A.’s are becoming a threat to hotels, I question your economics. And you appear to be pitting O.T.A.s against hotels which is dangerous and unhelpful – they’re on the same […]